Whenever I begin work with a new client, I ask them to tell me about their business story. 

What do I mean?

Simply, I want to know what they’re about. Why they do what they do. Who they help. What results they produce for their...

You know what gets my goat?

I meet too many wellness professionals who don’t have enough clients and are struggling to thrive.

They’re good people and they have so many gifts to offer… but they’re frustrated and scared....

As a holistic health or functional medicine professional, you have an extensive toolkit to help people in many ways, from nutrition guidance to supplement recommendations to fitness and lifestyle advice.

Your interest and compassion makes you want...

You’ve probably heard some version of this before:

In order to build a successful practice, you’ve got to pick a niche.

You’ve got to choose a well-defined, target audience who has a particular problem or aspiration.

But is it...