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Business Tips for Direct Pay Health & Wellness Practices

4 Must-Have Elements for a Compelling Business Story marketing niching

Whenever I begin work with a new client, I ask them to tell me about their business story. 

What do I mean?

Simply, I want to know what they’re about. Why they do what they do. Who they help. What results they produce for their...

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Email Marketing: 5 Do’s and 5 Don’ts email marketing marketing

Email is the easiest, cheapest and fastest way to engage your audience, book client and patient services, and get more sales.

But far too often it’s done wrong, resulting in massive unsubscribes and lost opportunities.

So how do you do it...

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How Long Should Your Free Consults Be? enrollment marketing

Many practitioners give free consults as a tool to introduce potential clients and patients to their services and enroll them into packages or programs.

It can be an effective sales tool, if you know how to do them right.

The question...

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Should You Offer Free Consults? enrollment marketing

It’s a subject of debate in the practitioner community: Should you offer free consults?

Some people will tell you never to do them (“Don’t give away your time for free!”) and others swear by them as an integral part of...

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The Power of Understanding Your Ideal Client marketing

The foundation of effective marketing is having a clear understanding of your ideal client, or your target audience. Who are you trying to reach?

Too often when I ask a new client this question, the answer is vague. They’re not...

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The 3 Pillars of Successful Practice Marketing marketing

As more integrative and functional medicine practitioners exit the insurance payer system in an effort to find greater satisfaction in their work, they find themselves in the unfamiliar (and sometimes uncomfortable) position of having to market...

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7 Home Page Essentials marketing websites

As a business and marketing coach, I evaluate a lot of websites. I typically find the same set of problems – problems you can avoid if you get these seven essentials right:

1) Let your visitor know they’re in the right place —...
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6 Reasons Why You Don’t Have Enough Clients enrollment marketing niching speaking

You know what gets my goat?

I meet too many wellness professionals who don’t have enough clients and are struggling to thrive.

They’re good people and they have so many gifts to offer… but they’re frustrated and scared....

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Here’s a Quick Way to Pick a Winning Niche marketing niching

As a holistic health or functional medicine professional, you have an extensive toolkit to help people in many ways, from nutrition guidance to supplement recommendations to fitness and lifestyle advice.

Your interest and compassion makes you want...

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Is Niching Necessary? marketing niching psychology

You’ve probably heard some version of this before:

In order to build a successful practice, you’ve got to pick a niche.

You’ve got to choose a well-defined, target audience who has a particular problem or aspiration.

But is it...

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The One Word You Need to Remove From Your Vocabulary Right Now marketing psychology selling

Over the past few years, I’ve had one-on-one conversations with hundreds of holistic, functional and integrative practitioners about their business challenges.

Many are feeling frustrated or stuck and that’s why they reach out to...

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Do You Really Need an Ezine? engagement marketing

You’ve probably been told that as a small business owner, you need to publish an ezine (email newsletter) every week or two. But do you really?

Before I answer that, let’s define what an email newsletter is.

Typically,...

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Authenticity and Vulnerability marketing psychology

I was scrolling through Facebook recently when I saw a post that caught my eye. It was a TED video of Brené Brown speaking on “The Power of Vulnerability.”

I watched the 20 minute video with fascination. It struck a chord...

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