4 Ways to Spring Clean Your Business
It's spring here in Northern California. Flowers are in full bloom, bees are buzzing, and the sun is shining. Which has me thinking about spring cleaning.
There’s something about spring that fills me with an intense desire to declutter and deep clean. Not just in my home, but in my business too.
When my environment feels messy or complicated, my productivity and clarity of thought suffer. I start to notice a strong craving for greater simplicity and cleanliness.
I suspect you may feel the same, which is why today I want to share four ways I'm spring cleaning my business that I think may help you, too.
Here are four spring cleaning tips for your business:
1. Declutter your subscriptions.
Look over your most recent business credit card and checking account statements closely. Are there any subscriptions you don’t need anymore?
Recurring subscriptions can add up quickly. A small monthly fee of $15 isn’t so small when you calculate the cost over a year: $180.
A monthly fee of just $35 may not seem like much until you realize that it’s $420 over 12 months. Just two or three unneeded subscriptions could be costing you $600 to $1000+ a year.
Lsat year I spoke with a client who was paying $249/mo for a fancy marketing platform sold to her at a conference that she had never used—and didn’t need because it didn’t make sense for her business model. We saved her $3486 a year by canceling.
Your action step: Look for any services you’re not using and pause or cancel them this week.
2. Switch to a cheaper service or product.
Sometimes you need a service, but you don’t need the level you’re paying for.
For example, I’ve been using QuickBooks Online to track my business accounting for over a decade. When I first started using it the cost wasn’t bad: $25/mo. But the rate has steadily risen over time to $50/mo, or $600 per year.
That’s more than I need to pay for my uncomplicated business, and I was feeling irritated by the rising cost, so I considered switching to Wave for zero dollars a month. But before I invested the time to make a switch (time is money, after all), I called up Quickbooks to see if there was a lower tier plan that would still fit my needs. There was.
It turns out I was paying for certain features that I never use, such as invoicing and payment processing—because those are already included with my all-in-one business platform, Kajabi. So I downgraded to the $25/mo plan without losing access to any features I needed and immediately saved my business $300 over the course of the year, or $1500 over five years. Not a bad return for a 15 minute phone call.
Another example: Last year I switched from using a combination of online software services that were cumulatively costing me $4,020 a year to a single system that did everything I needed and more (Kajabi) for $2,388 per year. Money saved: $1,632 every year, or $8,160 over five years. That's a big chunk of change.
One more example: You’ve probably noticed that your internet service/cable bill seems to creep up every year. Perhaps you’ve ignored it like I have for a long time, thinking you’re too busy to worry about a few dollars. But then one day you realize you’re paying at least $50 more per month than when you signed up, and that’s a lot of moolah over the course of a year.
This recently happened to me, so I bit the bullet and called up Comcast. Forty-five minutes later, I had a new monthly bill that was $56 less, a faster internet plan, and a new upgraded router on its way to my home. Cash saved: $672 a year for less than an hour's work. Totally worth it.
Your action step: Look for any services that you can get for significantly cheaper and negotiate or switch.
3. Refresh your website.
Have you looked at your website lately? If not, it’s time to take a peek and make sure everything is up to date and correct. Check that all links are working. Test your contact forms. Review your phone number and address.
How long has it been since your site was created? It may be time for a refresh. This could be as simple as swapping out a few pictures for new ones and updating the headline on your home page.
If your website is woefully outdated like mine was earlier this year, it may be time for a fresh start.
Building a brand new website can be daunting, but the good news is there are more options than ever for making it less painful. If you need a new WordPress website, I recommend enlisting the help of the folks at Think Big Go Local. I recently helped a client with the development of a new site for her naturopathic practice and Brian at Think Big Go Local was a joy to work with—fast, flexible, attentive to detail, with a keen eye for design.
Your action steps: Look over your website and update anything that's incorrect or out of date. Refresh images and headlines. Consider a total overhaul if your website is more than 5 years old or no longer fits your brand or mission.
4. Tidy up your workspace.
Last but not least, it’s time to look at your physical space. Is your desk littered with piles of paperwork and sticky notes? Mine is. I haven’t gotten to this step yet, but I can’t wait to!
You know this: A cluttered, messy space is not conducive to clear thinking. Your physical environment should inspire you to do your best work, not stir up anxiety.
Your action steps: File those papers, consolidate those notes, and clear your surfaces—including the floor. Vacuum and dust everything thoroughly. Wipe down your computer monitor and keyboard. Clean and polish until your entire workspace is sparkling and inviting. Bonus points: Bring in a plant, even it’s just a small succulent. Voila! Enjoy your enhanced productivity and clarity of thought.