Business Coaching for Holistic, Functional & Integrative Physicians & Practitioners

Schedule a Call

Business Tips for Direct Pay Health & Wellness Practices

4 Ways to Spring Clean Your Business boosting profits productivity

It's spring here in Northern California. Flowers are in full bloom, bees are buzzing, and the sun is shining. Which has me thinking about spring cleaning.

There’s something about spring that fills me with an intense desire to declutter and...

Continue Reading...
How to Make the Best Use of Your Time in Business psychology time management

As business owners, we have to make decisions every day about where to spend our time.

Time is money, as the saying goes. Cliché, but true. 

Today I want to share an interesting story about this... 

A while back, I spoke with a...

Continue Reading...
4 Must-Have Elements for a Compelling Business Story marketing niching

Whenever I begin work with a new client, I ask them to tell me about their business story. 

What do I mean?

Simply, I want to know what they’re about. Why they do what they do. Who they help. What results they produce for their...

Continue Reading...
Email Marketing: 5 Do’s and 5 Don’ts email marketing marketing

Email is the easiest, cheapest and fastest way to engage your audience, book client and patient services, and get more sales.

But far too often it’s done wrong, resulting in massive unsubscribes and lost opportunities.

So how do you do it...

Continue Reading...
The Truth About Unsubscribes

After months of procrastination, you’ve finally drafted your first newsletter.

You’ve tested and tweaked. All looks good. With a pounding heart, you hit “Send.”

Then… the...

Continue Reading...
The Cure for Hem and Haw Syndrome psychology

In my coaching practice, I’ve observed a lot of folks suffering from a mysterious illness I call “Hem and Haw Syndrome.”

Those afflicted may exhibit any or all of the following symptoms:

  • Spending tremendous amounts of mental...
Continue Reading...
How Long Should Your Free Consults Be? enrollment marketing

Many practitioners give free consults as a tool to introduce potential clients and patients to their services and enroll them into packages or programs.

It can be an effective sales tool, if you know how to do them right.

The question...

Continue Reading...
Should You Offer Free Consults? enrollment marketing

It’s a subject of debate in the practitioner community: Should you offer free consults?

Some people will tell you never to do them (“Don’t give away your time for free!”) and others swear by them as an integral part of...

Continue Reading...
The Power of Understanding Your Ideal Client marketing

The foundation of effective marketing is having a clear understanding of your ideal client, or your target audience. Who are you trying to reach?

Too often when I ask a new client this question, the answer is vague. They’re not...

Continue Reading...
The 3 Pillars of Successful Practice Marketing marketing

As more integrative and functional medicine practitioners exit the insurance payer system in an effort to find greater satisfaction in their work, they find themselves in the unfamiliar (and sometimes uncomfortable) position of having to market...

Continue Reading...
7 Home Page Essentials marketing websites

As a business and marketing coach, I evaluate a lot of websites. I typically find the same set of problems – problems you can avoid if you get these seven essentials right:

1) Let your visitor know they’re in the right place —...
Continue Reading...
6 Reasons Why You Don’t Have Enough Clients enrollment marketing niching speaking

You know what gets my goat?

I meet too many wellness professionals who don’t have enough clients and are struggling to thrive.

They’re good people and they have so many gifts to offer… but they’re frustrated and scared....

Continue Reading...
Why Your Critics Are Not the Ones Who Count psychology

Sharing your knowledge and opinions as an expert in the public arena isn’t for the faint of heart.

As soon as you put yourself out there, critics are ready to tear you down.

For sensitive introverts like myself, this is a constant challenge....

Continue Reading...
Here’s a Quick Way to Pick a Winning Niche marketing niching

As a holistic health or functional medicine professional, you have an extensive toolkit to help people in many ways, from nutrition guidance to supplement recommendations to fitness and lifestyle advice.

Your interest and compassion makes you want...

Continue Reading...
Is Niching Necessary? marketing niching psychology

You’ve probably heard some version of this before:

In order to build a successful practice, you’ve got to pick a niche.

You’ve got to choose a well-defined, target audience who has a particular problem or aspiration.

But is it...

Continue Reading...
The One Word You Need to Remove From Your Vocabulary Right Now marketing psychology selling

Over the past few years, I’ve had one-on-one conversations with hundreds of holistic, functional and integrative practitioners about their business challenges.

Many are feeling frustrated or stuck and that’s why they reach out to...

Continue Reading...
Do You Really Need an Ezine? engagement marketing

You’ve probably been told that as a small business owner, you need to publish an ezine (email newsletter) every week or two. But do you really?

Before I answer that, let’s define what an email newsletter is.

Typically,...

Continue Reading...
Authenticity and Vulnerability marketing psychology

I was scrolling through Facebook recently when I saw a post that caught my eye. It was a TED video of Brené Brown speaking on “The Power of Vulnerability.”

I watched the 20 minute video with fascination. It struck a chord...

Continue Reading...
The Secret to Doing Anything You Want psychology

Recently I celebrated a big birthday by spending a week at the Esalen Institute on the beautiful coast of Big Sur.

I was there to take a workshop called “The Max: Expanding the Limits of Your Self-Expression” taught by...

Continue Reading...